REDENHAIR ANTI-GREY SHAMPOO, STOP AND REVERSE THE CANAS TRAINING PROCESS

Have you begun to notice the appearance of grey hair? Are you someone who doesn't like grey hair? Well, it's time for you to start acting if you don't want the greyness to take over all your hair. If you have already tried another anti-grey product, you're better off replacing it, since it won't contain the revolutionary active ingredient GREYVERSE™, launched on the market at the end of 2018 and already the winner of the prized BEAUTY INDUSTRY AWARDS as the best ingredient for haircare.

At REDENHAIR we have launched the most effective ANTI-GREY SHAMPOO on the market, formulated with GREYVERSE™ and other active ingredients which completely stop the formation of grey hair and are even capable of reversing the colour of grey hair that still contains melanin.

If you are someone who prefers natural hair free of dyes, read below to discover the potential and benefits of this transformative product based on the GREYVERSE™ formula.

Active ingredients of REDENHAIR ANTI-GREY SHAMPOO

REDENHAIR ANTI-GREY SHAMPOO is a cutting-edge hair product which prevents the process of grey hair formation, preserving the hair's natural colour to achieve a more youthful appearance thanks to its sulfate-free natural formula composed of hair protection ingredients.

GREYVERSE™

The active ingredient in REDENHAIR ANTI-GREY SHAMPOO is GREYVERSE™, the first ingredient to achieve an increase in hair pigmentation after its progressive application and which is backed up by several effectiveness studies, where its great effectiveness has been proven.

This active ingredient is the result of a wide selection of several peptides tested on different biological targets involved in the process of grey hair formation. Due to its complete active process, GREYVERSE™ can act simultaneously and efficiently on the two main factors responsible for the process of greying hair:

-          It stimulates melanogenesis to increase the production of melanin in the follicle and promotes better transfer which leads to repigmentation of the hair.

-          It reduces oxidative stress by increasing the expression and activity of the catalyst, thus decreasing the accumulation of hydrogen peroxide (H₂O₂) to maintain the full colour of the pigment.

REDENSYL®

REDENSYL® is another of the award-winning ingredients contained in the ANTI-GREY SHAMPOO and is made up of two molecules which avoid unbalanced hair growth. This combination significantly reactivates hair growth and decreases hair loss with clinically visible results in three months. It provides great benefits for hair health, which include the following:

• It relaunches the activity and proliferation of stem cells. It vitalises the stem cells of the external root sheath (ORSc), thus triggering a new cycle of hair.
• It increases the metabolism of fibroblasts in the dermal papilla. The hair follicles are nourished and the stem cells are activated more quickly.

It is a totally revolutionary product which acts on the stem cells to reactivate hair growth, thanks to the ingredients from which it is created.

NUTRILAN® KERATIN W PP

NUTRILAN® KERATIN W PP is as a substance that protects and cares for the colour of the skin and scalp. It is a protein hydrolyzate which helps to fortify the hair shaft, maintaining the melanin within the follicles and replenishing the keratin, the natural hair protein, to improve the strength, colour and elasticity of hair. The benefits it provides to hair are the following:

• It revitalises the natural capillary protective layer.
• The keratin protein reconstructs tensile strength, returns elasticity and reduces capillary breakage.
• It greatly reduces damage caused by chemical treatments.
• Compared with other proteins, it has a high proportion of cystine, the "micro-protein" for natural hair strengthening.

This ingredient penetrates the deepest layers of the hair and achieves long-lasting effects, repairing structural damage, maintaining natural colour, strengthening and providing strength to the hair and reducing breakage. Likewise, it improves capillary strength, renews the hair structure which makes it look younger, and protects the scalp from external aggressors.

PANTHENOL

Panthenol is a chiral molecule derived from vitamin B5 which provides an additional benefit by improving the health of the scalp, protecting the hair's natural colour and potentially stimulating hair growth. This ingredient is a powerful humectant which, in addition to absorbing water when it comes into direct contact with it, also absorbs moisture from the air. Thanks to this increase in humidity, it protects the hair from drying out.

This form of vitamin B5 is not only moistening, but also a useful moisturiser and emollient. It spreads evenly on the surface of the hair strands, forming a thin film on the surface of the cuticle, which provides greater cohesion to the light reflection of the surface of the hair, which manifests as an exceptional shine and radiance, giving the appearance of healthy hair.

It also provides properties which favour disentanglement: by penetrating the hair stems and covering them with a protective shine, it allows wet hair to be combed more easily, enabling the comb to slide gently through the tangles instead of forcing them out.

Another benefit of panthenol is that it helps to prevent hair breakage due to the impact of the use of hairdryers, hair straighteners or simply by styling. This derivative of vitamin B5 restores hair elasticity and causes it to bend naturally instead of breaking. This reduces the amount of detachment which occurs and the number of damaged and open ends, resulting in a healthier-looking head of hair.

Panthenol is easily absorbed through the skin and, as a precursor to vitamin B5, directly affects the metabolic processes in the hair cells. It has been shown to have numerous beneficial properties for epithelial tissue, including improved hydration and elasticity and stimulation of cell regeneration.

NIACIDIMINE

Niacinamide or nicotinamide is a derivative of vitamin B3 which helps in multiple processes, including the transformation of carbohydrates into energy. This substance reduces the transepidermal loss of water retained by the scalp, that is, it helps to maintain hydration better than many other ingredients and without creating a sensation of weight.

Grey hair, like hair loss, has multiple causal factors, but the underlying reason why hair turns grey is the decreased function of melanocytes. The main action of melanocytes in cells is to produce melanin in hair, and a surprisingly small amount of active melanocytes is required to maintain the natural hair colour.

Niacinamide, being a potent antioxidant, is active in the metabolism of lipids. Faced with oxidative stress (the accumulation of free radicals) directly involved in the increase in severity and the appearance of grey hair, niacinamide acts as a very effective antioxidant to eliminate specific free radicals involved in hair ageing.

The second way in which niacinamide helps prevent the appearance of grey hair is due to its ability to reduce bad cholesterol and increase good cholesterol, which plays an important role in preventing hair ageing. The level of grey in hair is a marker for coronary artery disease.

Unique formula on the market

The innovative formula contained in REDENHAIR ANTI-GREY SHAMPOO is unique on the market, as it contains an excellent combination of active ingredients and, for the first time, it has been possible to include the powerful GRAYVERSE™ in a product which completely stops the process of grey hair and even is able to return the natural colour of the hair which has already turned grey.

If you want to maintain the youthful aspect of your hair, check out our full range of anti-grey products, the next launch ANTI-GREY LOTION and the REDENHAIR ANTI-GREY tablets and enjoya complete treatment for maintaining your hair colour.

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