ANTI-GREYING LOTION, STOPS AND REVERSES THE CAPILLARY ENCOURAGE PROCESS.

The appearance of grey hair is often one of the first obvious signs of ageing. For some people, the first appearance of grey hair occurs between the age of 20 and 30, and others do not experience this process until the age of 50. One way or another, when the process of hair greying begins to be noticed, it is vital to start acting.

At REDENHAIR we work every day to offer the most innovative products in the haircare market. After the appearance of the revolutionary active ingredient GRAYVERSE™, winner of the BEAUTY INDUSTRY AWARDS in 2018 as the best ingredient for haircare, we started with the development of new products which stop the process of grey hair formation and are even capable of reverse it One of the fruits of this research is our ANTI-GREYING LOTION.

If you are someone who prefers natural hair free of dyes, read below to discover the capabilities and benefits of this transformative product formulated on GREYVERSE™.

Active principles of the REDENHAIR ANTI-GREYING LOTION

The REDENHAIR ANTI-GREYING LOTION is a state-of-the-art product which reverses the process of grey hair formation, preserves and progressively restores the hair's natural colour to achieve a more youthful appearance. It is formulated on rosemary water, with very beneficial properties for hair health and several active ingredients which act specifically to maintain natural hair colour and reverse the development of hair greying.

GREYVERSE™

The active ingredient of REDENHAIR ANTI-GREYING LOTION is GREYVERSE™, the first ingredient which achieves an increase in the pigmentation of the hair after its progressive application and is backed up by several efficacy studies, where this great capacity has been proven.

This active ingredient is the result of a wide selection of several peptides tested in different biological targets involved in the process of grey hair formation. Due to its complete mechanism of action, GREYVERSE™ can act simultaneously and efficiently on the two main factors which cause the hair greying process:

-          It stimulates melanogenesis to increase the production of melanin in the follicles and favour a better transfer which leads to the repigmentation of the hair.

-          It reduces oxidative stress by increasing the expression and activity of the catalyst, thus decreasing the accumulation of hydrogen peroxide (H₂O₂) to maintain the full colour of the pigment.

MELITANE™

Another ingredient contained in the REDENHAIR ANTI-GREYING LOTION is MELITANE®, a biomimetic peptide which stimulates melanin formation and improves hair pigmentation. The biomimetic peptides form a smaller chain than the peptides of the skin and act on the physiological skin mechanisms with a high specificity.

In vitro studies have shown that MELITANE™ stimulates melanin synthesis by increasing the activity of cell tyrosinases in melanocytes. Similarly, in in vivo studies, this ingredient is a great inducer of pigmentation of the skin and hair and promotes the production of melanin in conditions which reduce UV radiation.
The result of this action is a significant strengthening of the hair's own protection against daily UV rays and the maintenance of a lasting natural colour.

MELITANE™ has been designed to protect cells from DNA damage and to increase the natural cutaneous repair mechanism by mimicking the natural system of protection and repair. Its effectiveness has been decisive in making it one of the ingredients chosen to be part of the formulation of the most effective ANTI-GREYING LOTION on the market.

TRICO HYAL® NUCLEUS

TRICO HYAL® NUCLEUS is a cross-linked hyaluronic acid which extends the duration of active ingredients and is accompanied by polyphenols and polynucleotides, which provide antioxidant activity, improve follicular activity, detoxify cells and stimulate cell regeneration and multiplication, penetrating the follicle to optimise the oxygenation of the follicle.

Thanks to the innovative idea of using prolonged-release hyaluronic acid in the so-called HYALU-CAGE SYSTEM®, this ingredient is capable of stimulating hair growth and acting to reverse the process of grey hair formation, reconstructing hair structure and protecting melanocytes of free radicals and oxidative stress.

CHROMAFEND™ BIOFUNCTIONAL

CHROMAFEND™ BIOFUNCTIONAL is a unique flax extract designed to help preserve melanin in hair follicles. The innovative technology it uses targets specific protein markers which are key to the control of melanin synthesis.

Several in vitro and ex vivo studies show that CHROMAFEND™ BIOFUNCTIONAL enhances the essential markers to protect the hair's natural colour, helping to preserve and protect the natural beauty of the hair, which results in a younger and healthier appearance.

The action of this powerful active ingredient plays a key role in helping the hair maintain its natural colour and look healthier, and it achieves this thanks to its power to reinforce the expressions of essential proteins which protect and maintain the natural colour of the hair. These targeted major proteins are the tyrosinase and TRP1 expressions to aid in the production of melanin.

Unique mechanism in the market

The innovative action mechanism of the REDENHAIR ANTI-GREYING LOTION is unique on the market, as it contains an excellent combination of active ingredients and, for the first time, it has been possible to incorporate the powerful GRAYVERSE™ in formulations which achieve complete stopping of the formation of grey hair and even are able to return the natural hair colour in grey hair which has already formed.

If you are one of those people who wants to preserve the younger aspect of your hair, check out our full range of anti-greying products, the ANTI-GREYING SHAMPOO and the REDENHAIR ANTI-GREYING tablets and enjoyan integral treatment in the maintenance of hair colour.

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